Post by sumaiyasumi8855 on Oct 29, 2024 22:27:57 GMT -6
Two years ago we embarked on the adventure of creating our fully specialized Health Marketing area with Elogia Pharma. Two years later, with several successes under the formula of a specialized division, we take a new step, this time in the fashion vertical and we launch Fashion Lab , our new digital marketing agency for fashion ! Today we tell you - with great pride - the reason for this new adventure and what is hidden behind this agency, because Fashion Lab is not just a new name for a work team, it is much more than that. Do you want to find out? Well, keep reading!
New era, new bulk sms marketing
challenges for the fashion vertical, a new Performance Fashion Marketing Agency .
Fashion was already one of the sectors that was accelerating its digitalization the most in recent years, but after Covid this trend has been consolidated, and has become an imperative need for all players in the sector. Omnichannel and digital reputation are no longer an option to improve results, they are a necessity for survival.
In fact, the fashion vertical is already the second most purchased category in 2022 in Spain, with 50% of consumers reporting as online channel buyers.
Currently, fashion consumption in Spain has grown by 15%, and consumer spending on fashion and footwear amounts to almost 30 billion euros , but, despite its historical good health and recovery, the fashion vertical is not exempt from challenges. Like many others, this sector has been affected by the effects of the pandemic, and more recently by the increase in the price of electricity, raw materials and transport.
However, these are not the only challenges; all these crises - the climate crisis, the raw materials crisis, the pandemic crisis, etc. - have also caused changes in consumer behaviour, who are now looking for more responsible consumption.
This paradigm shift in consumers requires much more present, fluid, exhaustive and effective communication.
For this reason, Elogia Fashion Lab aims to boost the communication of brands in the fashion sector, thanks to a 100% specialized team. Our new division seeks to boost the most established brands, as well as provide help to those that lead the online channel and companies that are just starting out in the world of Fashion and Retail, since absolutely all types of players will have to face these challenges, regardless of their consolidation in the market or their size.
Fashion-Lab-Elogia-Agecia-Digital-Fashion-Fashion
Fashion Lab is not just a naming company, it is a fully specialized team with results to back it up.
Fashion Lab is just the latest step in an adventure that we started some time ago. Since almost the beginning of our existence - as a Digital Marketing Agency - at Elogia we have been linked to the fashion world with Privalia and its international launch, Carolina Herrera and many other brands that have trusted in our expertise to boost their results.
But recently we have gone further, and we have created our own team for this vertical that already has a portfolio of national and international clients, and more than 30 projects in the last 5 years with major brands such as Salsa Jeans, Unode50, Yuccs, Vertbaudet or GAP.
“ Elogia's knowledge of digital marketing and retail was fundamental in the launch of the company's first e-commerce in Spain and Portugal. Thanks to teamwork and their level of specialization, we have managed to achieve ROAS of over 4 in the first 4 months. Elogia is not just a service provider, it is an essential part of our team .”
Cristina Comalrena de Sobregrau y Esteve. Digital Director of Grupo Galceran, representative of GAP Iberia.
“ Elogia is our strategic partner in Digital and with them we have built our full funnel strategy at an international level, managing to increase our turnover with a ROAS that guarantees our profitability . This has helped us to position ourselves day by day in the most relevant markets .”
Tânia Rodrigues Paid Media Specialist at Salsa Jeans.
As we said, in recent years we have been lucky - backed by our work - to have counted on big brands that have given us wings - and confidence - for this new leap, which allows us to start as a specialized digital fashion marketing Agency in a solid way, and with a unique endorsement that differentiates us from the competition . The resources invested in the digital transformation of the fashion sector continue to grow, and we want to be part of this transformation of Fashion eRetail, as Patricia Díaz, our Director of this new project, points out.
New era, new bulk sms marketing
challenges for the fashion vertical, a new Performance Fashion Marketing Agency .
Fashion was already one of the sectors that was accelerating its digitalization the most in recent years, but after Covid this trend has been consolidated, and has become an imperative need for all players in the sector. Omnichannel and digital reputation are no longer an option to improve results, they are a necessity for survival.
In fact, the fashion vertical is already the second most purchased category in 2022 in Spain, with 50% of consumers reporting as online channel buyers.
Currently, fashion consumption in Spain has grown by 15%, and consumer spending on fashion and footwear amounts to almost 30 billion euros , but, despite its historical good health and recovery, the fashion vertical is not exempt from challenges. Like many others, this sector has been affected by the effects of the pandemic, and more recently by the increase in the price of electricity, raw materials and transport.
However, these are not the only challenges; all these crises - the climate crisis, the raw materials crisis, the pandemic crisis, etc. - have also caused changes in consumer behaviour, who are now looking for more responsible consumption.
This paradigm shift in consumers requires much more present, fluid, exhaustive and effective communication.
For this reason, Elogia Fashion Lab aims to boost the communication of brands in the fashion sector, thanks to a 100% specialized team. Our new division seeks to boost the most established brands, as well as provide help to those that lead the online channel and companies that are just starting out in the world of Fashion and Retail, since absolutely all types of players will have to face these challenges, regardless of their consolidation in the market or their size.
Fashion-Lab-Elogia-Agecia-Digital-Fashion-Fashion
Fashion Lab is not just a naming company, it is a fully specialized team with results to back it up.
Fashion Lab is just the latest step in an adventure that we started some time ago. Since almost the beginning of our existence - as a Digital Marketing Agency - at Elogia we have been linked to the fashion world with Privalia and its international launch, Carolina Herrera and many other brands that have trusted in our expertise to boost their results.
But recently we have gone further, and we have created our own team for this vertical that already has a portfolio of national and international clients, and more than 30 projects in the last 5 years with major brands such as Salsa Jeans, Unode50, Yuccs, Vertbaudet or GAP.
“ Elogia's knowledge of digital marketing and retail was fundamental in the launch of the company's first e-commerce in Spain and Portugal. Thanks to teamwork and their level of specialization, we have managed to achieve ROAS of over 4 in the first 4 months. Elogia is not just a service provider, it is an essential part of our team .”
Cristina Comalrena de Sobregrau y Esteve. Digital Director of Grupo Galceran, representative of GAP Iberia.
“ Elogia is our strategic partner in Digital and with them we have built our full funnel strategy at an international level, managing to increase our turnover with a ROAS that guarantees our profitability . This has helped us to position ourselves day by day in the most relevant markets .”
Tânia Rodrigues Paid Media Specialist at Salsa Jeans.
As we said, in recent years we have been lucky - backed by our work - to have counted on big brands that have given us wings - and confidence - for this new leap, which allows us to start as a specialized digital fashion marketing Agency in a solid way, and with a unique endorsement that differentiates us from the competition . The resources invested in the digital transformation of the fashion sector continue to grow, and we want to be part of this transformation of Fashion eRetail, as Patricia Díaz, our Director of this new project, points out.